Business name brainstorming and copywriting for Paper Mundi
A travel-inspired art print shop was ready to make the journey from Etsy to their own e-commerce shop—and reset with a new name, new visual identity, and new messaging. Working in tandem with Shopify design experts Aeolidia, I brainstormed several potential new names for the brand, eventually landing on Paper Mundi. Fresh copy throughout their new site brings out a sense of nostalgia and wanderlust that customers can relate to.
A new business name to help an art studio soar
A vintage, whimsical vibe was important to the artists and founders behind this studio known for hand-illustrated maps and art prints. The new name would need to elevate their brand into something worldly and sophisticated, yet fun and unpretentious. I presented several naming options, taking into account their branding goals for both the present and future. Paper Mundi was the clear winner: neither too literal nor too abstract, while still allowing room for the brand to grow into different categories as it expands.
Making the emotional core of a product shine from the start.
Memory lane, meet maps.
Celebrate every journey with illustrated maps & prints of life's most meaningful places.
Piquing curiosity at every opportunity
Little known landmarks. World famous destinations. The art of place is everywhere if you know where to look.
Making the About Us page about the customer
Every story is a journey. We illustrate maps of your most meaningful memories so they'll always have a place in your home and heart.
Copy that complements art
Our Timeline
Our founders, Crystal and Jorge, met in 2014 while studying architecture, where they discovered a share interest in travel and cultures.
During their studies, they spent time studying and traveling in France...exploring Jorge's hometown of Mexico City...and visiting Crystal's family in Taiwan. After starting work, they wanted to keep the sense of adventure alive by decorating their space with designs that reflected their personal travel journeys and experiences. In 2018, they created their first illustrated world map...
Clear values enable stronger connections
Our Values
We believe the world is a vast, beautiful place filled with cultures, languages, and wonders that enrich us all. Our art is carefully researched and designed to help you slow down and enjoy every little detail around you. From famous settings to little-known spots, learning about new places helps us find a sense of self and form meaningful connections. In fact, it's our favorite form of research, not only for our art, but for this amazing experiment we call life.
