Email marketing flows for Expedition Press
A company built on a love of poetry and paper goods needed to breathe new life into their marketing emails. Letterpress artist Myrna—who creates gorgeous broadsides, stationery, and gifts from lines of poetry in collaboration with their authors—had been writing her own marketing emails. Each were works of literature in their own right, so I focused on preserving the brand's distinctive voice while ensuring that the emails performed as beautifully as the words sounded.
Writing from the heart while delivering a promo code
Hello, dear Reader,
I’m so happy you joined this list because it means something in our shop—maybe a line, a whole poem, or an image—spoke to you like it did to me.
Here’s 15% off your next purchase in hopes you’ll hold onto that feeling.
Use code ----- at checkout. *
Encouraging engagement through exploration
Certain poems have a way of coming into your life at just the time you need to read them.
Browse the shop to see what poem finds you today.
Use code ---- for 15% off.*
The art of a gentle nudge
Abandoned cart email:
Subject: {first name}, your cart expires soon.
Yes, it feels weird to send an automated message about art. But you added this to your cart for a very real, very human reason, so I figured that’s worth a gentle nudge.
[product preview]
Bringing out the poetry in marketing-speak
Browse Abandonment email
Subject: Browse abandonment is kind of poetic
Did you know that in email marketing-speak, seeing something you like in a shop without purchasing is called Browse Abandonment?
Odd bits of poetry, found everywhere.
We of course prefer the human-kind, like this one you found:
[photo, name, price of ONE item they looked at]
[SHOP NOW]
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